Monday, March 16, 2009

Artists Home

From a recent interior design shoot, this shot is all about the custom handcrafted fireplace mantle.






Did I ever mention I am an avid cat fan :-) I live with several rescue kitties! I thought the cat added a bit of life to the photo... He was quite the lens friendly model as he followed me throughout the house and made certain he was in nearly every shot! It cracked me up!

Sunday, March 8, 2009

Milieu Design -Headquarters-

An image from a recent interior design shoot...

My favorites are the beautiful rustic wood floors, exposed wood beam ceiling and custom armoire on the back wall.

Notice how evenly lit this images is, and how much mood shows through the image via the lighting. Notice how you can even see out the back door and outside, most photographers will blow out the windows, or in other words it will look like the first vision is happening just outside :-) some times that is ok if the outside is ugly or distracting, but if is isn't I try hard to expose the image in such a way as to let you see through the windows to the beautiful outside world...


Monday, March 2, 2009

Architectural Shoots

Below are some select images from recent commercial and architectural shoots.















Recent photo shoots have been commercial shoots mostly of the Architectural and Interior Design type.








Thursday, September 4, 2008

Bear Lake Parade of Homes 2008

A lake view from "The Reserve" out the east facing windows of the "Summit Cabin".

An interior sitting room shot from inside one of the other cabins...

I recently attended the 2008 Bear Lake Parade of Homes. I was impressed with the level of quality of all the homes shown and with the way they were furnished. Several of the homes were selling for over a million dollars and were multiple thousands square feet in size. The rather startling revelation was of how low quality many of the brochures and portfolios photos were, many look like the work of a point and shoot novice. I just can’t figure how people involved in selling homes in the 300,000 to 2 million dollar range don’t invest in more professional caliber photography to help them sell these properties and their construction and design services. I am wonder if they just don’t have anyone in their Rolodex to call in this area, as good quality real estate photographers are rare in the region if that is the problem here is my number (435) 764-6367 ask for Bracken or see my website http://www.brackenberger.com/. The other option might be that the investment in a professional may seem like a luxury rather than a necessity, but I am guessing people buying cabins and vacation homes in Bear Lake aren’t usually locals, and thus will at some point will be shopping and contemplating a purchase while viewing photography in a brochure, on computer or online… what does the quality or lack of quality of your photography say about your personal professionalism and the quality of your company’s products and services? Investing in quality photography is money very well spent.

I have close connections with a regional furniture store and thus have the capability to "stage" an empty home with new furniture for a photography shoot and/or stage it longer term to help sell the property. I work closely with interior designers as need to assure the best possible look and widest customer appeal.

As a real world example I did a shoot for Whisper Creek Log Homes http://www.wclh.com/ that resulted in one of their most used advertising photographs of all time, it is used on their main web page top left first slide, on their main brochure front and center, on their mail out CD, on their company vehicles photo wraps, and on many a banner. This image is hanging poster size on the wall in the CEOs office as well as hanging in the cabin owner’s main home. I hear from the staff that my photograph has directly resulted in several new clients flying in to tour the exact cabin I photographed and my photo has thus resulted in five cabins (million dollar cabins) ordered and counting! How much would a similar photography investment be worth to your business?


Above is my photo which is heavily used by Whisper Creek Log Homes due to its warm home like feeling and perfect composition...

Below is a winter version of the same cabin...





A short review of the Bear Lake Parade of Homes 2008 follows:

As I toured the homes, I noticed the wood and faux wood floors where wonderful as was the stone work inside and out. Granite or its’ look a likes seem to be the major counter top of choice, with a few marble and concrete examples sprinkled in. The oil rubbed bronzed metal finish seemed to dominate the plumbing and electrical fixtures. The wood stairs with no toe kick (that you can see through the back of) is the stair of choice. Paint colors where mostly earthy and inspired by nature, sands, tans, browns, sage greens, rusts, burgundy, and Bear Lake blues. The darker wood stains are gaining ground in the show, although the true standouts where the multicolored woods like hickory, alder and Brazilian cherry with natural color variations showing through a clear coat. The light stains with a darker glaze rubbed over seemed to be found in many homes, I call it the “dirty stain” as it looks a bit like a child rubbed a muddy wet rag over a lightly stained wood and what was left over looks like a dirty “rustic” cabinet door. Metal wall art was to be found a plenty, very much different that the 2007 Bear Lake Home Show where only one standout interior designer “Barbara Hoffman” made full use of metal wall art in cabin #11, it seems she may have started a beautiful trend. As a photographer I was excited to see upscale family beach themed and vacation fun photos on the walls as well as nice children’s portraits in several of the cabins. The upholstery was varied and exciting, much of it was darker earth tones and many pieces incorporated both rustic leather and patterned fabric on the same frame ranging from upscale occasional chairs to more relaxed but quality fancy sectionals. Many homes included home offices, exercise rooms, and the ever popular home theatre rooms. The homes where well worth seeing and relatively easy to find. The staff and builders were eager to show their work and receive feedback. I am excited to see how they try and top themselves next year!

Comments and emails greatly appreciated!

http://www.brackenberger.com/

Monday, August 11, 2008

I Won Second Place in Herald Journal Great Outdoor Photo Contest
















This image (Spring Creek -fall-) was entered in the once yearly "Herald Journal Great Outdoor Photo Contest" and it won me second place in the scenic division. I was happy to get such and award and recognition of my work. It was printed in the Sunday August 10, 2008 Herald Journal on a special high quality paper insert. The photo was taken up Logan Canyon last fall. Titled "Spring Creek -fall-" copyright 2007

I was unable to attend the Cache County Fair this year or take some photos there to be judged...as I was too busy to be proactive about it as well as I chose to attend the "Art in the Park" event in Providence that ran at the same time. I have typically ribboned every entry I submitted over the past 10 years (3 photo enteries allowed each year = 3 winner ribbons each year for me), so I gave someone else a chance this year.



I also have a winter version of this same shot and a spring version also.












I have had these printed up at 24"x36" and framed and they look fantastic especially when printed on canvas and framed with a heavy thick rustic frame... They are less than $200 for a framed print and less than $300 for a framed canvas!
I love the 3 season idea as they make a fine series or grouping and I have many other scenics that use the 3 season concept most notably my "Wellsville Mountain Range Reflecting into the Cutler Marsh" series as seen below... These are a framed print at 12"x36" for $150 at the present time.








More of the 3 season concept can be seen at my gallery found inside Edwards Furniture at 1670 South Highway 165 Providence UT...

Comments appreciated!



Saturday, July 19, 2008

Bridgerland Phone Book Cover Shoot

This is a text included mock up of the final photo that was selected...




This is the final pick photo before text...



I was commissioned to shoot the 2009 Bridgerland Phone Book cover shot. The Bridgeland Phone Book is in its 26th year of printing and distributes over 75,000 copies each year.
The concept I was given to work within is red vintage hot rod cars with a cache valley icon as a background. This final photo combination tied together the signature color of the Bridgerland Phone Book "Red", with the owners love of the Cache Valley Cruise In and vintage cars, and an iconic Cache Valley Landmark (Utah State University's Old Main Building). I shot several nice images with the vintage cars in various positions on the USU Quad, after narrowing it down to 4 images the phonebook company owners (Tom and Wendy) picked their favorite.


The one minor nitpick of the image was that it was preferred (by the client) to have 6 or 7 cars in the photo, but due to the vertical nature of the phonebook cover and the desire to have the cars prominently up front it wasn't practical to have more than three complete cars. The other issue that bugs me a little is that I prefer to have only one main focal point and this image has two (cars and "A"), but I have to keep telling myself this isn't fine art after all and its going to need strong focal points to compete with all that text anyhow! If I didn't have a client to appease and had all the say and more time, I would have tried a shot from the front of the old main in evening light with just one car...


What I like about the photo is the use of many compositional concepts within one image. I used simple framing at the top of the image with the leaves, which also gave contrast to the forth coming text. I used an angled leading line ie the sidewalk edges to lead the eye into the photo, adding a more 3 dimensional look and feel as well as having a clear foreground (sidewalk) and significant mid ground (the cars) as well as a interesting background (the "A" old main tower) to enhance the sense of depth of the composition. I also used the rule of 3rds once specifically for the placemnt of the red cars in a horizontal sense and once again for the placement of the "A" old main tower in a vertical sense. The biggest mistake rookies make in shooting scenic is not having interesting elements in all their grounds covered ie "fore-", "mid-", and "back-" often a rookies scenic/landscape type pics only have a background and that is about it. I used the angle of the cars and the angle of the cars to enhance depth and add interest, plus lines that are angled, ie not parallel to the photos sides or top add interest and relief to for the eyes.




All in all the final results are great and the client is very happy so, job well done in my book.



A special thanks to Ed Black and the car owners for their valuable time and organizational help!



This image was liked but was passed on as the client felt the cars weren't prominent enough, and the car owners all were wanting that front car spot, and did not like being in the smaller rear 3 or 4 slots...I liked the sense of distance/3D that the angled line of cars gives the image...and it was one of the few ways I could incorporate all 6 cars into the image as that is what the client was hoping for.


What I like about this photo is that by cutting off cars it gives the illusion that there are more cars than are really are. I can easily imagine this as a shot taken during or after an auto show on the quad. Client and car owners didn't like the cars being "cut-off". I like the huge band of the signature color red and the prominence of the cars...


Please leave comments!

Friday, July 4, 2008

Romney Stadium Fireworks


Happy 4th of July! I saw large crowds like I have never seen before (in my 31 years as a Cache Valley resident) filling the areas surrounding Romney Stadium. Families and friends packed every concevable parking spot and many engaged in some creative parking in an effort to get a close parking spot. Nearly every patch of grass and sidewalk that afforded a veiw of the fireworks was filled by dusk. I took a seat on the HYPER field just south of the Spectrum and Romney Stadium and enjoy a spectacular show if a bit shorter than normal show. The crowd near me was really getting into the performance with gasps, ohhhhhs, and awes a plenty.
I included a photo I shot from the hyper field at USU showing the crowds and the amazing fireworks in the background.
Bracken Berger of www.BrackenBergerPhotography.com --photo is copyrighted 2008